SHIWIDO, PLAYING TO SHAPE THE WORLD

Sofía Puerta is the visionary creator behind Shiwido™, an innovative toy designed not only to captivate the imagination of children but also to raise awareness about the urgent need to save the Amazon Rainforest. Inspired by her deep connection to nature and a profound sense of responsibility toward environmental conservation, Puerta developed Shiwido™ as the world’s first toy specifically designed to contribute to the preservation of one of the planet's most vital ecosystems. The toy, which blends mindfulness and playful creativity with educational value, features designs that highlight the flora and fauna of the Amazon, sparking curiosity about its biodiversity and our role in every day life. With every Shiwido™ toy sold, a portion of the proceeds is dedicated to supporting reforestation projects and sustainable practices within the Amazon Rainforest. Puerta’s mission extends beyond play; it is a call to action, inspiring future generations to care for and protect the natural world while encouraging businesses to adopt environmentally responsible practices. Through Shiwido™, Puerta has created a powerful tool to nurture both imagination and environmental stewardship, demonstrating that even the simplest of toys can help shape the world.